Accountants do not have to do much to lure clientele within the late winter and early spring, but how do they retain that business the rest of the year and lay the building blocks for building new relationships come tax day the coming year? E-mail marketing for accountants may be the answer!
The best part about accountants and email marketing is how simple and easy , inexpensive this type of campaign is to setup and keep. Most accountant firms are “Mom and Pop” operations by which budgets are lean and a profit margin thin. The e-mail marketing software programs are affordable for anyone and may be implemented and managed by a person with a modicum laptop or computer knowledge. You dont have to employ additional staff for accountants to handle an email advertising campaign.
Additionally, email marketing for accountants is the best and many direct way for accounting professionals to advertise themselves to clients old and new. Most accountants not have the money to buy ads on tv or radio and the formerly reliable newspaper has shrinking ad space as well as zero ensure the message will get to the audience. And the other standby of decades passed by, bulk mail, was an ineffective option immediately discarded by recipients well before the United States Postal Services cutbacks threatened to hasten bulk mails demise.
But an e-mail is delivered directly to-and cant be missed by-the accountants client or potential client. The software also allows for personalization of not only the message however the subject line, which makes it even more likely that the recipient will open and browse it.
Email marketing for accountants is also a great way for accountants in which to stay touch with their client base while simultaneously building it. While most people leave filing their taxes to the last minute, accountants realize that its important to seriously consider tax laws and tax news that may impact their customers year-round. An accountants e-mail marketing program is an excellent method for tax professionals to gently coax their patrons into going for a more “hands-on” and proactive role using their taxes. Accountants can send messages on the regular basis-every four or six weeks-to both promote the firm and deliver news blurbs highly relevant to the typical taxpayer.
Additionally, the software essential for accountants to conduct this makes it very easy for individuals who get the messages to forward them on to friends and family. Therefore if a client finds the emails informative and helpful and knows of somebody seeking a cpa, they might forward it along and very likely create new business for the accountant. Think of it as the current version of word of mouth-and think about accountants and e-mail marketing like a right diamond necklace, for the accountants along with the people whom they serve!
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